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Gallery Slide
Gallery Slide
Gallery Slide
Gallery Slide

Embroidery is a beloved craft of Kutch. It is practised by craftswomen belonging to 12 communities; each community has its own distinct embroidery tradition.

Embroidery is not just about decoration or skill. It is also about creativity, self-expression, and self-identity.

Traditionally, embroidery was a personal craft. Knowledge and skills were passed on orally from mother to daughter, and the craft was thus kept alive generation after generation.

The story of embroidery, however, remains undocumented; there is no authoritative written or audiovisual record of its technical, social and cultural aspects.

Shrujan has begun the process of documenting this dramatic and inspiring story.

Introduction

Introduction

The Ahirs believe that thousands of years ago, their ancestors lived with Lord Krishna in Mathura in North India, and when Lord Krishna left Mathura for Dwarka, a group of Ahirs started on the journey with him. However, this group decided to settle in Tharparkar in ancient Sindh, where there was water and fodder for their cattle. And so, for many years, there was a community of Ahirs in Tharparkar.

Sub Group

Sub Group

About 700 to 800 years ago, this community of Ahirs left Tharparkar and reached Kutch. The community dispersed into groups; each group settled in different areas, becoming distinct subgroups like the Praanthadiya, Machhoya, Boricha, and Sorathiya Ahirs.

Elements of Embroidery

Elements of Embroidery

Ahir embroidery celebrates abundance and opulence. It is bright, colourful, and chock-a-block with mirrors. It has a confidence and boldness that craftswomen refer to as thassa, featuring semi-realistic depictions of nature.

Product Diversity

Product Diversity

Craftswomen embroider personal garments, children's clothes, and home decorations like the toran and ochhaad. These range from tiny topi caps to large quilt covers over a meter in length.

Chandarvo

Chandarvo

Chandarvo, meaning canopy, covers the square wedding area in the Ahir community. This fully embroidered piece features traditional elements, marking the sacred space where the bride and groom stand in their wedding attire.

A Traditional House

A Traditional House

While the 2001 earthquake destroyed most traditional homes, we preserve their soul here. Notice the toran (welcome sign), mohakiya (L-shaped accents), and pachhetpaati (large wall hangings) that define the interior of a traditional Ahir home.

The Shrujan Story

It all started in 1969 when the late Chanda Shroff, along with her husband, the late Kantisen Shroff, went to Kutch to help out with drought relief work. In Dhaneti village, they worked in the free kitchen. The situation was desperate. And yet the men and women were reluctant to accept charity. They were willing to do any work, including manual labour, but even such work was hard to find.


The women belonged to the Ahir and Meghwaad Gurjar communities. Chanda Shroff asked them if they would embroider some saris for her. They agreed more out of courtesy than conviction.


Parmaben became the local facilitator. She drew traditional designs on the saris and selected 30 of the finest craftswomen of Dhaneti to embroider them.


The Dhaneti experience convinced Chanda Shroff that the craftswomen's skill could become their economic lifeline. She set up Shrujan, a not-for-profit organization, which operated as a social enterprise.


Shrujan's answer to concerns about the future of the craft was its Design Centre on Wheels project. Poised at the intersection of conservation, education, enterprise and empowerment, this project boldly declared that it could keep the craft robust and vibrant for at least a hundred years.


A thousand large sized embroidered textile panels would be created by the craftswomen themselves; a specially designed bus would take 30 to 40 of these panels on a rotating basis to all the villages of Kutch, where they would be displayed in a manner befitting a museum exhibition.


The 3 feet x 4 feet size of the panel was thoughtfully arrived at. It was big enough to accommodate the entire composition of small products, such as the kaanchdi, the upper body garment. The large size of the panel could also take care of a cross section of the composition of large products such as the ochhaad, the long quilt cover and the ghaaghro, the lower body garment.


After the DCOW project was over, Shrujan decided to go with other alternatives in order to continue it's journey of embroidery and creativity. As a result, contemporary products embellished by Ahir and Meghwaad Gurjar craftswomen were embroidered with traditional embroidery.

The Master piece Kanudo

The Master piece Kanudo

The Kannudo, the Ahir motif that celebrates Lord Krishna, is our Show Stopper. Created by over 50 master craftswomen from 8 villages, the Kannudo stands 8 feet tall x 11 feet wide and showcases all the traditional Ahir stitches, motifs, mirrors and colours.


This labour of love was created not only by Ahir aircraftswomen, and here lies its true beauty: Meghwaad Gurjar craftswomen who live alongside the Ahirs, as well as women from the Darbar community who also practise Ahir embroidery, have also poured their hearts into creating this monumental artefact.


Each of the 63-textile pieces that make up the Kannudo has the signature of its creator: the signature is rendered in embroidery with pride and with gratitude to a craft that is so dear to them and that has given them so much.

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